After watching the documentary “The Corporation” I was sickened by
what I learned. I now see the marketing world as a deceitful and corrupt
business. The film shows just how far a corporation may go to earn money.
Ethics are disregarded by many corporations.
Brainwashing begins at a young age through the use of marketing. Corporations work hard to captivate
the minds of the young. It is well known that when children nag their parents
repetitively for a certain product, they are likely to get what they want. The
film discusses a study that was executed to track children’s nagging habits. Though this sounds harmless, it is not.
Parents who participated in the
study were asked to track their children’s nagging habits in a diary. The
information obtained by the study was used to discover new methods of getting
children to nag their parents more often. No it is not wrong to make products
for children, but it is wrong to market to those who do not have an income.
The brainwashing of children is
not the only unethical issue discussed in the film. It is also stated that it
is not against the law to lie in the news. This truly upsets me. I cannot
believe that a news station can lie to its viewers. A few years ago Fox News was
informed that a certain milk company was found as a possible cause of cancer due
to hormone injections in the cows. Fox stooped to an all time low. They ran a
false and misleading story to protect themselves and the company. They even
fired people with moral intent to protect the lie. Fox chose to put peoples lives in
harms way over losing money.
I feel that most corporations put
their success and wealth before their moral ethics. As stated organizations have
performed studies in which their intended outcome was to brainwash children
more effectively. This is wrong for many reasons. Parents struggle to support
their families and provide them with materialistic products.
To place more pressure on parents to
satisfy their children’s wants is not fair or ethical. This makes living in such an expensive world more difficult. Also, knowing the news that we have come to rely on and
trust feeds us lies, is a frightening matter. It is apparent that the news does
not have our best interest in mind nor does it show much hope for our future
generations.
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